Is this really social media?
I may have been a bit slow to spot this or, if I am more generous to myself, perhaps just reluctant to acknowledge it. A high proportion of what is purported to be social media is in fact no more than...
View ArticleSocial media – it’s not just about marketing
Whenever I hear a discussion about social media, the emphasis is always about social media marketing or some form of self promotion. Endless articles are posted about how to get a return on investment,...
View ArticleSocial Media for Beginners – Part 3
Part 3 – Social Media Tools In my previous article in this series, I discussed the ongoing management of your social media presence. Specifically I talked about using a workflow to manage all of the...
View ArticleSocial Influence: Hit or Myth?
What is the value of social influence? Social influence continues to be the subject of much debate, and it appears that there are more indices appearing. Klout is probably the most well-known and has...
View ArticleMaking social media work – setting goals
Social media doesn’t work I often hear people say that social media doesn’t work. On closer examination, however, this is frequently a case of expectations not being met, or inadequate measurement of...
View ArticleMaking social media work – branding and promotion
Continuing my theme of ‘making social media work’, having looked at goal setting previously, I now want to spend a little time on branding and promotion. One of the challenges faced by anyone using...
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